Picking the perfect banner for your advertising campaign may be a hassle for marketing managers because of the wide selection of banner display items available!
What’s the best material for your company, and in what position should you place it? Though not the most important ones, these are smart questions to ask. Before browsing dozens of banner displays, consider these more important factors. For instance, what kind of material is appropriate for your business’ banner?
Fortunately, selecting the right banner for your needs may be as simple as learning about the various materials available for commercial use. And that’s what this blog covers.
Types of Materials to Consider
Generally speaking, business banners and posters are often made of three main types of material, all of which contain some plastic. These materials are as follows:
- PVC: The material used to make these banners is polyvinyl chloride, or PVC, a plastic mixture of chlorine and ethylene. This substance goes by the name “vinyl,” which is incredibly resilient, waterproof, and weatherproof with a low risk of tearing. Although its primary application is as a cloth, it may also be employed in a more durable form, like PVC pipe.
- Mesh: The basic material for mesh banners comprises interlocking layers of vinyl that are compressed together to create a very robust and lightweight material that features a 70:30 material-to-hole ratio that permits the wind to flow through, minus the risk of ripping or damage. These outdoor banners preserve the beauty and clarity of the design since they are lightweight, incredibly sturdy, and let sunshine through.
- Fabric: With enough protection from strong winds and heavy rain, fabric banners are a more refined and delicate outdoor display. They have a clean, contemporary, and fashionable appearance since they are composed of lightweight polyester material and are somewhat translucent, letting some light through.
- Paper: Papers are more portable and reasonably priced \ for signs and posters used mostly indoors. Occasionally, a paper poster that is readily foldable and moveable can suffice in place of a stiff sign.
You can visit Kiasuprint.com to find out more about the banner types that are available. Now, let’s look at each material to learn the pros and cons.
Pros & Cons of Banner/Poster Materials
Mesh Banners
- Pros: Banners made of mesh are ideal for use outside in windy environments. The openings let air flow through, which lessens the banner’s tension and keeps it in place.
- Cons: The perforations can reduce the clarity of any printed designs, even if the holes make them more appropriate for windy situations. As a result, high-resolution photos or intricate banner designs might not be the most suitable for it.
Paper banners
- Pros: For brief indoor scenarios, paper is a cost-effective and environmentally responsible choice. It’s easy to dispose of and is ideal for short-term activities.
- Cons: Paper is not ideal for outside use as it is not resistant to the elements. Additionally, it is more likely to rip and get damaged, making it unsuitable for long-term marketing.
Fabric Banners
- Pros: Fabric banners have a premium look and are light in weight, portable, and easy to carry around.
- Cons: However, they are not as durable as PVC banners and might demand careful handling to avoid creases and damage.
PVC Banners
- Pros: PVC is a common material for banners since it is adaptable and long-lasting. Because of its weather resistance, it may be used indoors and outdoors. PVC banners may be produced with excellent graphics and are often affordable.
- Cons: The least ecologically friendly material is PVC. It can add to landfill garbage since it is not biodegradable.
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Considering outdoor versus indoor, short vs. long term.
Outside Banners
For banners displayed outside, durability is crucial. Banners made of PVC or mesh are great options since they can withstand changes in weather conditions. You may also use UV-resistant inks to slow down aging in the sun. Therefore, when selecting a banner material, consider the anticipated weather and the banner’s intended placement since mesh banners perform better in windy environments.
Indoor Banners
Indoor banners emphasize the imagery’s beauty by focusing on being more lightweight. Banners made of cloth and PVC are excellent choices for indoor use. Both of them offer a polished appearance without compromising durability. However, paper banners work more effectively for shorter interior events as well.
Long-term versus short-term usage
Think about how long you plan to use your banner. Paper or cloth banners are most likely the most economical option if you just want to publicize a temporary event, like a weekend sale. Additionally, they are better for the planet. However, because PVC and mesh banners are more durable, you should consider using them for longer-term marketing, such as branding or informative signs.
Final Words
Choosing the right banner material will depend on the duration you’d like it to last, how you plan to design it, and where you want it positioned.
Although fabric banners are normally more suited for interior spaces like supermarkets, shops, hotel foyers, or libraries, they may also be used temporarily outside, like pubs, bars, or restaurants, during school fairs, village fetes, or to promote special summer events in your community. Similar benefits and drawbacks apply to vinyl and other materials.
I’m Kishan Rana, an IT engineer and avid technology enthusiast. Blogging is my passion and I love to write about technological wonders. Being an SEO professional with around 8 years of experience with good leads I provide SEO services to top-level companies around the globe.
